Challenge
Select a topic for a public awareness campaign and develop a concept that incorporates an advertising appeal, a tagline, and a key message, and ensure design consistency throughout to ensure cohesiveness.
#Break the stigma
Can you tell?
Breaking the silence:
Depression is a real illness
We challenge the prevailing stigma surrounding mental health
issues.
Type of work
PSA campaign
Tools
Illustrator
Photoshop
Solution
The campaign seeks to encourage discussions on mental health and promote understanding and support for those who may be struggling with depression. With this campaign, I want people to understand that it’s okay to feel “not okay,” and that no one should dictate how they should feel. That’s why the tagline “Can you tell?” was chosen.
The campaign primarily uses four colors - black, blue, white, and yellow - and often employs a significant amount of white space to highlight the message and visuals.
