Challenge
Create a series of labels and an informational booklet for the brand assigned to the team: Yellow Tail. On the side, I challenged myself to create the UI of the brand's website.
Bare a classic
Yellow Tail
New label, same great taste Yellow Tail is Australia's largest family-owned wine company. The winery is based in Yenda, New South Wales.
Type of work
Re-branding
Packaging
Booklet design
UI design
Tools
Illustrator
InDesign
Photoshop
Figma
Solution
The use of varied colorful soft gradients is here to capture the beautiful skies of Australia and to depict the lighthearted faded tingly feeling experience when enjoying a glass of Yellow Tail wine across the table.
